Marketing Kitchen Canada Post Neighbourhood Mail
Common Formats
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5 x 7, 6 x 9, 6 x 12
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12 x 9.5 Flat – Folds to 6 x 9.5
15 x 10.5 Flat – Folds to 5 x 10.5
10 x 7 Flat – Off Folds to 5.5 x 7
18 x 8.75 flat – Roll Folds to 6 x 8.75
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12 Page Self Cover 16.5 x 5.875 Flat – Folds to 5.875 x 8.25
8 Page Self Cover 8.5 x 11 Flat –
Fold to 8.5 x 5.5
Design Tips
Keep your message simple
Focus on the benefits
Use copy that sells “free, sale, savings” etc.
Include images
Provide a special offer or discount
Include an expiry date so they act now
Make it easy to respond
Include a phone#, website or map
Provide a promo code or bar code for tracking
A: Target Neighbourhoods
Based on drive time or radius to a
specific locationSelect homes, apartments, businesses, farms
B: Target Specific People
Based on age, household income, children in the home, etc.
C: Choose Your Quantity
Tips for Success
Know your target audience
Keep your messaging simple
Give them a reason to respond
Keep the look and feel of the design consistent with
your online messagingFrequency is important – budget for more than one mailing
Decide in advance how you are going to measure success
(Is the goal increased awareness, increased web or
store traffic, coupon redemption, etc.)
Neighbourhood Mail FAQ’s
Q: Do I need a Postal Indicia?
A: There is no Postal Indicia required for Neighbourhood Mail
Q: Can I do a die-cut mailer?
A: Yes you can, provided it’s on a
minimum 7pt cover stock
Q: Is there a minimum volume required?
A: There is no minimum volume required but we recommend testing at least 10,000 pieces